The Death of Microtrends and Dissolving Fashions • The Greylock Glass – greylockglass.com | WHs Answers

The fashion of the 2020s was interesting to say the least. The Covid era set the stage for shortened trend cycles with the online fashion boom, while social media apps reveled in a plethora of aesthetics and spotlighted a range of fashion cores and revivals.

The BBC predicted in 2020 that the average American throws away 80 pounds of clothing every year; In the same year, e-commerce sales increased by 43%. I can only imagine that a significant portion of those sales came from international fast fashion hubs. In the UK, popular high-street store TopShop was bought by online giant ASOS, while other department stores struggled due to consumer demand for faster, cheaper and trendier fashion.

Wearing platform shoes and an oversized blazer, this model showcases two particular trends reproduced in fast fashion outlets. Photo Courtesy: Pexels

Booming styles included Y2K, a fashion revival between c. 1997-2005, and cottagecore, an aesthetic movement that values ​​the outdoors, simple pleasures, and country living. These styles have made themselves at home on TikTok, an app that rose to prominence around the turn of the decade at the height of the coronavirus pandemic. However, due to the fast, short and accessible content, with many of the users scrolling through video by video, certain trends became saturated. This is a phenomenon that critics now refer to as “microtrends”.

What are microtrends?

The adage “A flame that burns twice as bright burns half as long” fits the definition of microtrends particularly well. A micro trend is a style or item of clothing that explodes in popularity only to fall out of fashion a month later. Imagine these kids who peaked in high school, but these kids are designer pieces and high school is an online social media clique. fun right?

The reason I mentioned Y2K and Cottagecore is that they are responsible for having two specific items under their umbrellas. House of Sunny’s “Hockney Dress,” a late ’90s-inspired midi-length knit dress, and independent designer Lirika Matoshi’s “Strawberry Dress,” a pink dress with ruffles and strawberries, were two examples of pieces that went viral were, only for them ridicule after several duplicates of fast fashion brands.

Other microtrends are patchwork jeans, sweater vests, psychedelic prints and those “cottagecore” dresses made from the thinnest polyester imaginable; Puffed sleeves that resemble balloons. The bodice does not offer any structure at all to accompany the universal “impression” of a bodice, but rather a silhouette to suit the individual. But fashion has to go that fast.

The revival of the bucket hat hints at 2020’s nostalgia for the late ’90s and early ’20s. Photo Courtesy: Pexels.

However, I don’t want to focus primarily on what has already been said about microtrends. Yes, microtrends are terrible. They’re terrible for fashion, they’re terrible for the environment. They reflect a saturated market and unbridled consumption.

Unfortunately, the next big thing will be his death. Eventually, the flame must be extinguished.

Many discussions surrounding “sustainability” (whether it’s a buzzword or a useful term, we can’t deny the impact it has on the current market) are overdone and overdone. Now that we’ve been outside our homes for a while after periods of lockdown and quarantine, it’s easier to see what people are doing than just thinking. Beneath this clay of online conversation, new ideas sprout. My observation is that people focus less on it What You buy one and more how.

dissolve fashion

A fashion democracy will soon be upon us. Much like the end-of-history hysteria that set in at the turn of the century, I can’t help but wonder if the same ideology will find its way into fashion—at least in fashion cycles such as existed in modern history. Trends will always exist, but instead of being defined by seasonal catwalks or in response to what came before them, could they exist as a ‘dissolved’ trending market whose popularity hinges on consumers’ personal choices?

Imagine a mix of styles created by the integration of the internet into our lives. Are Internet subcultures fragmenting the current “ideal” into multiple ideals that exist simultaneously? In the 1960s the influence of the big fashion houses on current trends faded away, giving instead the hype to the street fashion of ‘swinging London’. Now a cultural revolution could create another mix-up in fashion, this time with the internet as the cause rather than the high streets.

Young people in elegant, modern, minimalist cuts. Alternatively, maximalism is just as popular, indicating a dissolved set of ideals that often clash and cater to individual tastes. Photo Courtesy: Pexels.

Since 2020, I’ve collected a few notes on the topic of culture sense. Fashion “dissolves” for the following reasons:

  • Disillusionment with the fashion industry due to environmental concerns, particularly among young consumers.
  • Disdain for microtrends and a broken fashion cycle in critical online comment spaces.
  • Disappointment with cheap, flimsy fabrics commonly used in fast fashion; a desire to invest in quality over quantity; treat clothes like furniture; Buying clothes to last forever.
  • A rise in the cost of living in many countries means disposable income is limited. Fashionable clothing is secondary to necessities.
  • Gender neutrality in clothing. Male icons like Harry Styles and Lil Nas X in dresses; comparable to the democratization of fashion in the ’60s and ’70s when women started wearing pants. The 2020s and 1970s are similar in that both eras have/are going through shifting fashion currents and a boom in trends that diverge from the mainstream ideal.
  • Internet subcultures, aesthetics and nostalgia of bygone eras.
  • The dynamic change in the nature of subcultures moving from social groups to online communities. The superficial knowledge of several subcultures transcends the previous model of a deep-rooted interest in one.
  • Less stigma attached to second-hand clothing; Increasing sales from charity and thrift stores.
  • DIY and handmade clothing are making a resurgence – TikTok “thrift flips”, the crochet revival, etc.
  • Saturation of the aesthetic market on the Internet. The current ideal has dissolved into several ideals. It can be trendy to don a polished, Y2K-inspired Pinterest look. But an alternative or indie look that conveys a different ideal is also trendy. Maximalism and minimalism are both ‘in’.
  • The ‘Jean Democracy’ as an example of dissolved fashion. We seem to be on the verge of transitioning from high-waisted mom jeans to low-waisted bell-bottoms—however, people are still loyal to the former, as well as their slim, straight, and ripped fits. All styles of jeans coexist today, with some being more fashionable than others but with comfort and individual taste that keeps old styles from becoming obsolete from people’s shops and closets.
Flared jeans are just one of the top contenders in the “jeans democracy” that dates back to the late ’60s, ’70s, and ’00s revival. Photo Courtesy: Pexels.

Why the death of microtrends is a good thing

Microtrends harm the environment and communities overseas. With textiles expected to generate 92 million tons of waste each year, it’s no wonder people look down on these trends that inspire ephemeral happiness at the risk of destroying our planet. Bangladesh, a key center of offshore garment manufacturing, has suffered immensely over the years from sweatshop fires that have claimed hundreds of lives. Many overseas communities are also suffering from petrochemicals leaking into water supplies due to factory waste, destroying local ecosystems. Everything is connected by a large factory-woven thread, and it’s not as pretty as the shop windows make it out to be.

Sweatshops are responsible for the exploitation of South Asian communities, particularly minors and vulnerable families; Photo by Zakattak, via Flickr.com(CC BY-NC-ND 2.0).

It leaves my mouth with an odd taste when I hear more talk about microtrends ruining fashion cycles than discussions about the global impact of microtrends on people and the environment. But the more we become aware of our consumption habits, the more I hope we can give this planet a little break.

Those familiar with talk of the fashion industry might think I’m being overly optimistic and predict that micro trends will soon find their way out. And I understand. It’s hard to believe in the idea that people are going to spend less and less on fast fashion. However, in a consumer-centric economy, I think certain decisions based on certain ideas can put a dent in what was once a Ponzi industry. I’m not saying we should put the SHEIN and Pretty Little Thing ones in lockers and whatnot, but I’m not against making those brands uncool.

Children smile and pose for the camera; Owners of eclectic looking items that stand out both on their own and as part of the outfit. Photo by Olia Danilevich, via pexels.com.

Continue to learn to love clothes without overconsumption. The 2020s have seen the rise of layering, statement pieces, thrift and capsule wardrobes to simultaneously curate eye-catching yet comfortable pieces. Investing in fashion like furniture, dressing yourself and dressing eclectic, investing in fashion as something enduring – will dampen the excitement that comes with exploring new trends and shopping routes, but no doubt adds a refreshingly timeless, individual touch to our perspective bring clothes.

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